Category Archives: William Hill

Bank of America – Merrill Lynch: Time to bet on William Hill

It’s the time of the year for window dressing and the folks over at Bank of America Merrill Lynch (Merrill) are suggesting that the stocks of British bookmaker William Hill are already ripe for plucking.

Bank of America – Merrill Lynch: Time to bet on William HillThe international financial investment institution has given the stocks of William Hill a “buy” rating from “underperform,” its biggest upgrade in more than three months that helped propel it toward the top of the FTSE 250, according to The Evening Standard.

Most investors are wary of making a bet not only on William Hill but also on other bookies, especially after the British government launched a crackdown on fixed-odds betting terminal (FOBTs).

The UK Department for Digital, Culture, Media and Sport (DCMS) is conducting its 12-week consultation on the sector and investors expressed fears that a potential reduction in maximum stakes to just £2 will cost the industry as much as £639 million a year and a whopping £5.5 billion over 10 years.

Merrill, however, urges investors to look way beyond the DCMS consultation since Hills’ shares have already priced in the worst-case scenario of a £2-per-spin cap on roulette machines.

The brokerage firm told investors to focus on the developments in the U.S., where the issue of the federal sports betting ban will now be tackled by the Supreme Court.

At this moment, only Nevada is allowed to offer single-game sports betting. The ban is currently being challenged by New Jersey before the high tribunal.

Should DCMS decide to impose a £2 cap on FOBTs, Merrill pointed out that the U.S. market could offer William Hill a lifeline. The financial investment firm pointed out that William Hill dominate sports betting in Nevada with a 55 percent share of the market and this will grow even bigger if the Supreme Court decides in favor of New Jersey.

“Even if William Hill lost market share it could prove to be a very large driver of growth,” the brokerage firm said.


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William Hill Australia revives Centrebet brand name

william-hill-australia-centrebet-revivalBookmaker William Hill’s Australian division has revived its dormant Centrebet brand name only months right after streamlining its down beneath operations into a solitary company existence.

On Tuesday, William Hill Australia formally announced the rebirth of its Centrebet web-site and cellular app, which is becoming positioned as the household of the “serious” racing bettor. Hills Australia CEO Tom Waterhouse mentioned Centrebet was “the only option for all punters who want the ideal selling price and the only position the specialists can get a massive guess on.”

Hills obtained Centrebet in 2013 as portion of its £455m takeover of Sportingbet’s controlled sector business, then promptly announced that it would consolidate its whole Australian operations – such as Centrebet, Sportingbet and – beneath the William Hill Australia banner.

The laborious customer migration was at last done very last 12 months but this week’s announcement implies that the quantities didn’t assistance the brand name unification tactic, which had been meant to stay clear of “confusion” in the sector. Former Centrebet punters documented receiving electronic mail and social media arrive-ons in late December hinting at the brand name revival.

In a bid to woo back again the punters it forcibly migrated onto the Hills’ web page, Centrebet has fully commited to betting all punters to win A$5k on Saturday and A$two,500 on midweek metropolitan races in all states, not just Victoria and New South Wales, the place these types of minimums are the regulation of the land.

Athletics bettors are also becoming lured to the brand’s Electricity Wager sportsbook by betting on all punters to win at minimum A$10k on head-to-head and line markets, when giving the ideal charges on AFL, NRL, NBA, NFL, Grand Slam Tennis and Major Bash Cricket.

Meanwhile, Hills could have misplaced its Australian Open up courtside existence but the business is generating the most of its remaining privileges as the Open’s official companion. The business just debuted a new tv commercial, starring Aussie actor Axle Whitehead and a Kanye West soundtrack, to endorse the pace of its betting interface. The location, built by the Fenton Stephens agency, will be accompanied by a retail and built-in electronic campaign.