September 29, 2016
Nordic on the internet betting operator Unibet is proposing rebranding its mother or father corporation to much better mirror its developing cornucopia of gambling models.
On Thursday, the Stockholm-detailed Unibet Group’s board of directors produced a statement saying it was looking at rebranding the group’s keeping corporation as the Kindred Group “to make improvements to synergy, clarity and adaptability about the Group’s multi-brand name method.”
A flurry of acquisitions in latest years has witnessed Unibet develop to encompass 10 distinct gambling models, and although the flagship Unibet brand name has retained its dominant position amongst this assortment, “the board sees a threat of confusion concerning the variation amongst the corporation Unibet Group and the customer brand name Unibet.”
The proposed rebranding of the mother or father corporation wouldn’t effect the identities of customer-going through models these types of as Unibet, MariaCasino, Bingo.com, Stan James and iGame. But introducing an umbrella id unique from these models will present Unibet with “the required strategic adaptability to guarantee we continue being at the extremely forefront of our sector.”
Unibet’s board claims it chose the title Kindred Group based on “an intensive assessment of the Group society and id.” The dictionary definition of ‘kindred’ refers to “a relationship amongst folks with comparable beliefs, values and attitudes,” and the board feels this description “truly describes the folks of the Group.”
Assuming shareholders approve the rebranding at an incredible typical assembly on Dec. 6, the transform will officially just take result on Dec. 12. The swap will include things like “a revised graphic id including graphic id and values to much better cater for a team corporation that can provide a multitude of models across many marketplaces.”
April 21, 2016
Privately-held British isles on the internet betting operator Bet365 has burnished its relationship with its hometown of Stoke-on-Trent by inking a naming legal rights deal for Stoke Town FC’s house stadium.
On Thursday, Bet365 declared it experienced inked a 6-calendar year deal with the club to rename its house ground Bet365 Stadium commencing with the 2016-17 English Leading League time. The stadium experienced been identified as Britannia Stadium, but that brand was lately phased out next its absorption by The Co-operative Banking Group.
The deal marks a milestone in British isles betting sponsorship ranks, as some operators have inked deals to get their identify on a particular stand of a football ground, but Bet365 is the to start with betting operator to secure an EPL venue’s headline naming legal rights. The new deal will also see Bet365 prolong its shirt sponsorship of Stoke Town by a different 3 decades.
The negotiations were being definitely assisted by the actuality that Stoke Town FC is owned by the Coates family, whose patriarch Peter founded Bet365, although daughter Denise and son John operate the betting company.
John Coates said the company experienced “benefited enormously” from the shirt sponsorship and so the naming legal rights deal “seemed a normal in good shape.” Tune in next week, when the Coates family announces it has reached a deal with city corridor to rename the town Bet365-on-Trent.
UNIBET RE-UP WITH CARIBBEAN CRICKET
In other sponsorship news, on the internet betting operator Unibet lately declared it experienced determined to prolong its branding presence with Caribbean cricket.
Unibet signed on as official betting associate of the Caribbean Leading League (CPL) previous July and the relationship has absent swimmingly sufficient that the events have extended the deal by a even further two decades. Unibet has likewise re-upped its sponsorship of CPL squad St Lucia Zouks. Last year’s CPL attracted a world audience of around 90m viewers.
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