Category Archives: Unibet

World Chess Championship match names first betting partner

World Chess announces Unibet as the official betting partner for the FIDE World Chess Championship Match London 2018.

WORLD CHESS CHAMPIONSHIP MATCH NAMES FIRST BETTING PARTNERLondon, August 7, 2018 — World Chess has appointed Unibet to be the first official betting partner in the history of the FIDE World Chess Championship Match. The 2018 tournament will be held in London from 9th to 28th November and sees defending champion Magnus Carlsen face American challenger Fabiano Caruana. Unibet makes Carlsen the overwhelming favourite at 3/10, with Caruana out at 12/5.

Fans will be able to make quick and easy bets on a range of categories – ranging from outright winner through to a player’s next move. Unibet will also offer fans exclusive promotions on the championship rounds throughout the match.

World Chess and Unibet will produce additional digital content for this year’s tournament in order to reach the 600 million chess enthusiasts around the world. As part of the partnership, Unibet will receive a full suite of exclusive rights, including digital advertising, the use of exclusive photo and video content and the opportunity to take part in a round of the First Move Ceremony.

The 2016 championship took place in New York and saw Carlsen win his third world title. The tournament drew around 6 million viewers from around the world. For the first time in decades, the World Chess crown may return to America in 2018 after Brooklyn-born Caruana won the Candidates Tournament in Berlin and earned the right to fight for the Championship title against Carlsen. In 1975, Bobby Fischer was stripped of the title, and since then an American player has not come close to being crowned world champion..

Ilya Merenzon, the CEO of World Chess, says: “World Chess is proud to announce this exclusive partnership with Unibet. We’re enabling fans to be even closer to the action in this tantalising match. The tournament is the highlight of the chess calendar and millions of people around the world will follow every move.”

Richard Østrøm, Country Manager for Unibet Norway says: “Since Magnus Carlsen became world champion, we have seen a large and growing interest in betting on big chess tournaments. As the leading online bookmaker in Europe, we want to be a part of and contribute to big sporting events, and we are very happy to be the preferred betting partner for World Chess both before and during the World Championship. We believe that this year’s World Championship showdown between Magnus Carlsen and Fabiano Caruana in London will establish chess as a permanent fixture in betting.”

About FIDE

The World Chess Federation or Fédération Internationale des Echecs, (FIDE), is recognized by its members and the International Olympic Committee as the international federation in the domain of chess, the supreme body responsible for the sport of chess and its Championships. FIDE has the sole rights to organize the World Chess Championships and the Chess Olympiads.

 About World Chess

World Chess, exclusive official partner of the World Chess Federation (FIDE), is the owner the World Chess brand, the most intellectual brand in the world, as well as commercial rights holder to the World Chess Championship cycle. Rights include media, branding and publicity, giving the organizer full control over brand presence at the venue during all Championship cycle events until 2022.

 About Unibet

Unibet provides a platform for sports betting, casino, games and online poker. Unibet has 9.5 million customers in over 100 countries and over 650 employees. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.


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Unibet to rebrand as the Kindred Group

September 29, 2016


kindred-group-unibet-rebrandNordic on the internet betting operator Unibet is proposing rebranding its mother or father corporation to much better mirror its developing cornucopia of gambling models.

On Thursday, the Stockholm-detailed Unibet Group’s board of directors produced a statement saying it was looking at rebranding the group’s keeping corporation as the Kindred Group “to make improvements to synergy, clarity and adaptability about the Group’s multi-brand name method.”

A flurry of acquisitions in latest years has witnessed Unibet develop to encompass 10 distinct gambling models, and although the flagship Unibet brand name has retained its dominant position amongst this assortment, “the board sees a threat of confusion concerning the variation amongst the corporation Unibet Group and the customer brand name Unibet.”

The proposed rebranding of the mother or father corporation wouldn’t effect the identities of customer-going through models these types of as Unibet, MariaCasino,, Stan James and iGame. But introducing an umbrella id unique from these models will present Unibet with “the required strategic adaptability to guarantee we continue being at the extremely forefront of our sector.”

Unibet’s board claims it chose the title Kindred Group based on “an intensive assessment of the Group society and id.” The dictionary definition of ‘kindred’ refers to “a relationship amongst folks with comparable beliefs, values and attitudes,” and the board feels this description “truly describes the folks of the Group.”

Assuming shareholders approve the rebranding at an incredible typical assembly on Dec. 6, the transform will officially just take result on Dec. 12. The swap will include things like “a revised graphic id including graphic id and values to much better cater for a team corporation that can provide a multitude of models across many marketplaces.”

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Bet365 to start with betting operator to secure naming legal rights on Leading League stadium

April 21, 2016


bet365-stoke-city-fc-stadium-naming-rightsPrivately-held British isles on the internet betting operator Bet365 has burnished its relationship with its hometown of Stoke-on-Trent by inking a naming legal rights deal for Stoke Town FC’s house stadium.

On Thursday, Bet365 declared it experienced inked a 6-calendar year deal with the club to rename its house ground Bet365 Stadium commencing with the 2016-17 English Leading League time. The stadium experienced been identified as Britannia Stadium, but that brand was lately phased out next its absorption by The Co-operative Banking Group.

The deal marks a milestone in British isles betting sponsorship ranks, as some operators have inked deals to get their identify on a particular stand of a football ground, but Bet365 is the to start with betting operator to secure an EPL venue’s headline naming legal rights. The new deal will also see Bet365 prolong its shirt sponsorship of Stoke Town by a different 3 decades.

The negotiations were being definitely assisted by the actuality that Stoke Town FC is owned by the Coates family, whose patriarch Peter founded Bet365, although daughter Denise and son John operate the betting company.

John Coates said the company experienced “benefited enormously” from the shirt sponsorship and so the naming legal rights deal “seemed a normal in good shape.” Tune in next week, when the Coates family announces it has reached a deal with city corridor to rename the town Bet365-on-Trent.

In other sponsorship news, on the internet betting operator Unibet lately declared it experienced determined to prolong its branding presence with Caribbean cricket.

Unibet signed on as official betting associate of the Caribbean Leading League (CPL) previous July and the relationship has absent swimmingly sufficient that the events have extended the deal by a even further two decades. Unibet has likewise re-upped its sponsorship of CPL squad St Lucia Zouks. Last year’s CPL attracted a world audience of around 90m viewers.

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