Category Archives: Press Releases

Pragmatic Play signs with Bethard


Provider’s portfolio made available to Bethard Group players in latest deal

Malta, 19 September 2017 – Multi-award winning slot developer Pragmatic Play has agreed a deal to provide its expanding portfolio of high-quality games to leading operator, Bethard Group.

PRAGMATIC PLAY SIGNS WITH BETHARDThe provider’s collection of state-of-the-art titles, including recent releases Queen of Gold, Pixie Wings and Jurassic Giants are now available to Bethard’s customers.

Yossi Barzely, Head of Business Development at Pragmatic Play, said: “Bethard is one of the industry’s most attractive operators, and we are delighted to have signed an agreement to offer our leading selection of titles to its players.

“Our games are among the top performers with all of our partners, built on our commitment to innovative game mechanics and immersive design. I am certain they will prove just as popular with Bethard’s customers.”

Bjørnar Heggernes, Casino Manager at Bethard, said: “A winner is always one step ahead and is always looking for that edge. That’s why we are excited to bring the highly rated Pragmatic Play games into the Bethard portfolio. Not only does it give our players the best casino experience, it makes our players the real winners.”

The deal represents the latest expansion of Pragmatic Play’s market reach, having recently penned deals with GVC and GAMEIOM – greatly extending its portfolio via GVC’s multiple brands and to operators including Ladbrokes Coral and BetVictor.

Pragmatic Play releases two new games per month throughout the year which are a fixture on some of the world’s leading casino brands.

For more information on this release or to arrange an interview please contact Tom Lewis at Square in the Air on 020 3586 8257 or tom.lewis@squareintheair.com

About Pragmatic Play

Pragmatic Play is one of the fastest growing mobile and desktop providers of digital casino games for the online gaming industry. Our passion for premium entertainment is unrivalled and we strive to create only the most engaging and evocative gaming experiences. Pragmatic Play’s Games Library contains unique in-house content consisting of over 80 proven slot games, supporting 22 languages and all major currencies. We employ our extensive expertise to ensure that each high-quality game developed in our studios represents our mantra of innovation and dedication.

For more information please visit http://pragmaticplay.com/

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Blockchain eGaming platform Wild Crypto announces $5 million ICO


29th August (Jersey) – Wild Crypto (SYMBOL: WILD), developers of a revolutionary international lottery and eGaming platform built upon blockchain technology, is to launch an initial coin offering (ICO) with the aim of raising 15,000 Ether Tokens – worth around $5 million – to take its disruptive product to market.

The ICO begins at 08:00 GMT on Tuesday, 5th September, and will offer investors WILD Tokens – the gaming currency to be used on the new platform – at a discounted rate of 2000:1, 2000 WILD Tokens to 1 Ether.

Blockchain eGaming platform Wild Crypto announces $5 million ICOOnce the platform launches, WILD Tokens will be exchanged at 100:1 against Ether, offering investors a potential 20x investment opportunity.

The platform, which is 95% complete, is designed to disrupt the $260 billion lottery and associated games market, for which only 4% is currently online, according to the World Lottery Association.

By publishing results of games to the blockchain, users can guarantee an open and honest experience, and players will also be able to cash-out in Ether or to a Bitcoin backed debit card.

Wild Crypto has assembled a team of industry experts, led by founder Frank Pira, to oversee the development. The team also includes Twelve40 CEO Andrew Jarrett and Qi Group CEO Kiri Cavill.

Regulated lottery specialist Twelve40 supplies the certified back-end game technology for the new platform, and the product will be the first of its kind to be regulated via Jersey and Curacao licences.

Frank Pira, founder of Wild Crypto, said: “Using the ethereum blockchain to build a next generation lottery and gaming platform has the potential to revolutionise this industry, so we are thrilled to announce an ICO to bring Wild Crypto to market.

“Wild Crypto is backed by a world-class team of gaming and blockchain experts, and we already have the technology, the regulatory approvals and the payment systems in place.

“This ICO will enable us to raise the funds to deliver on our promise, while those who subscribe will enjoy a huge discount on the WILD Tokens that will be used on the platform.”

A white paper outlining how Wild Crypto will disrupt the gaming sector has already been published. Its highlights include:

• How Wild Crypto will increase the size of the market by offering a seamless, decentralised lottery using its ethereum-based WILD Token
• How Wild Crypto will offer a mobile-focused product targeted at the underserved 18-45 age group
• How Wild Crypto will provide unprecedented odds and user experience by eliminating bureaucratic overheads while creating an open and honest gaming experience on the blockchain

For more information and to subscribe to the ICO, please visit: https://wildcrypto.com/.

For more information, please contact:

Square in the Air Communications
David Bartram
+44 (0) 20 3586 1978
david@squareintheair.com

About Wild Crypto

Wild Crypto (SYMBOL:WILD) is the developer of a disruptive, international lottery and eGaming platform built upon blockchain technology.

It will launch an initial coin offering with the aim of raising 15,000 Ether on September 5.

For more information, please visit: https://wildcrypto.com/.

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Clarion announce launch of Gaming Africa


Clarion will be applying its knowledge and experience gained working in the international gaming space with the launch of Gaming Africa, a free-to-attend two-day conference taking place in Johannesburg across 24 and 25 October. The decision to launch Gaming Africa follows requests from major industry players for a quality business-to-business event dedicated to meet the specific gaming needs of the continent. The Clarion organising team has experience working with the market having staged a highly successful World Regulatory Briefing (WrB) in Kenya earlier this year, which was preceded by WrB Nigeria in 2015.

Explaining her expectations for gaming’s latest brand, Kate Chambers, Managing Director of Clarion Gaming, said: “Wherever we operate in the world we do so at the request of the market. I would draw parallels with the development of Juegos Miami, which was launched following requests from operators who wanted us to develop a bespoke event. This is exactly what we are doing with Gaming Africa and will assess the response and the market dynamics before confirming our plans for 2018.

“Any similarities with ICE will be based around the standards of organisation, of content and of professionalism that we are bringing to this new event. Whilst there is huge growth in Africa, it takes many decades of nurturing to develop an event anywhere close to the scale of ICE, which in 2017 comprised over 500 exhibitors occupying 42,000 sqm of stand space. Gaming Africa will be an event where operators and regulators can meet, share knowledge and move forwards in a strategic and sustainable manner.”

She added: “We know from the many conversations that we’ve had with the market, not just in Africa but also throughout the gaming world, how important training is in terms of raising standards and creating a professional and sustainable industry. To satisfy this, we will be bringing the highly acclaimed ‘Totally Gaming Academy’ master classes to Gaming Africa, offering full training streams covering online, land based, sports betting and affiliate sectors.”

The Gaming Africa agenda has been designed specifically with operators and regulators in mind, providing a line-up of expert speakers to help identify the opportunities for business growth. Topics being debated at Gaming Africa include: Africa’s Growing Economy – what sort of influence the dynamics of the economy might have on the gaming industry; Payments: is Cash Still King? – learn how to replicate the success of the Kenyan market’s use of Mpesa and unlock the full potential of digital gaming in Africa; Does Being Responsible Pay? – explore the argument and uncover examples of how this has worked successfully in other jurisdictions; Anti-Money Laundering and Sports Integrity – discover key solutions to one of the largest inhibitors of progress for the African gaming industry; Moving Forward with External Investment – explore the international perspective on African market entry, the operational needs of the market and the domestic view on foreign partnerships, and Best Ways to Manage Public Relations – determine how the gaming industry can work together to change  perceptions and better communicate the social benefits of a thriving, sustainable market. Gaming Africa will also feature a series of Regional Roundtables covering East, West and South Africa, and where the emphasis will be on the sharing of ideas, challenges and market opportunities.

For more information on how to build relationships with the industry’s best at Gaming Africa 2017, visit: www.gamingafrica.za.com. Entry is free to operators and regulators.

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KamaGames enjoys a hugely successful WMGC & enters the Chinese market


Dublin, Ireland – August 18th 2017 – Global developers and publishers of social card games for mobile platforms, the KamaGames Group, today announced another very successful show attendance as they return from the World Mobile Game Conference (WMGC) part of this year’s China Joy Exhibition in Shanghai China.

KamaGames enjoys a hugely successful WMGC & enters the Chinese marketAs part of the group’s further expansion into the Asian markets, KamaGames were one of the conference’s platinum sponsors that saw them having a strong marketing and communications execution as well as a talk by Daniel Kashti, KamaGames’ Chief Marketing & Commercial Officer.

During his talk, Kashti discussed how the western social card game business, currently valued at over $4 billion, is rapidly expanding across the Asian markets with more players enjoying games on mobile resulting in a comparative decline in Facebook gaming. This has resulted in significant growth across the KamaGames group and allowed them to focus expanding into new and emerging markets across the world.

In addition, the developer and publisher also hosted an evening networking event, inviting key members of the local press and local publishers and distributors to introduce them to Europe’s largest independent social poker title – Pokerist.

Daniel Kashti commented, “We have spent the last year exploring both mainland China and South East Asia, and decided that Q2 and Q3 of 2017 was the right time to begin to execute our plans. We have been seeing a 2-3 fold increase in player activity in the region over the past 12 months, as well as encouraging trends continuing to appear”.

The WMGC conference also saw KamaGames meeting with a number of potential key, strategic partners across various parts of Asia.  Kevin Egan of KamaGames’ Business Development team said, “We had an incredibly successful conference and have met some very interesting local companies that we would definitely be interested in working with going forward. We are hoping to be able to provide further details of our partnerships in the Asian markets in the coming months or sooner”.

To learn more about KamaGames and its portfolio of titles visit www.KamaGames.com

About KamaGames

The KamaGames Group are global developers and publishers of social card games designed for mobile, social, consoles and smart TVs.

Established in 2010 and employing over 220 staff, the KamaGames Group has its corporate headquarters in Dublin, Ireland as well as offices in London and Dubai. The group is also present either directly or through its network of partners in all global markets including USA, Europe ASIAPAC, and the Middle East and CIS countries.

Bringing together creativity, proprietary technology, and a passion for games, KamaGames has built a portfolio of premium social card games designed to deliver real-life entertainment to the masses. KamaGames’ Random Number Generator (RNG) is certified by iTech Labs and meets the highest standards to guarantee fair play.

KamaGames’ portfolio is localised into 29 languages and reaches over 90 million gamers worldwide with over 1 million daily active users.

The flagship game, Pokerist(R), was named one of the Best Apps of 2012 by Apple and was the #1 Top Grossing App on the Apple App Store in 89 countries, as well as being in the Top 5 Google Play Grossing Apps in 24 countries.

 

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Bede Gaming strikes Ezugi partnership


Platform provider enhances live casino offering

14th August, 2017 – Bede Gaming, a leading supplier of software to the online gaming industry, has strengthened its casino offering by striking a deal with live dealer provider Ezugi.

Bede Gaming strikes Ezugi partnershipUnder the agreement, Ezugi’s full suite of live casino games including blackjack, roulette and baccarat, have all been integrated onto Bede’s content platform, PLAY.

Through Ezugi’s products and services, Bede’s clients will be able to provide their players with the same excitement, trust, and sophistication found in the real casino gaming experience.

Michael Brady, CEO of Bede Gaming, said: “The live casino market is one of the fastest-growing sectors in the industry and as such is highly important that we offer our partners a wide-selection of live dealer games to choose from.

“Partnering with Ezugi, one of the industry’s premier providers, will ensure we meet our client’s expectations. We’re thrilled to be working alongside them and to share their full portfolio of innovative games.”

Sagi Ifrach, Commercial Director of Ezugi, added: “We’ve been admirers of Bede Gaming for some time now and it’s great to be working alongside such a high-performing gaming platform.

“Partnering with Bede was a no brainer for us and following a straightforward integration, our games are now available to their customers via Bede PLAY. Enhancing our partners’ offerings is what we strive for and this will clearly bring fantastic opportunities for both Ezugi and Bede.”

Bede PLAY offers a completely flexible gaming solution, combining the top content in the industry with first class marketing tools and robust security measures, and it is quickly establishing itself as the first-choice option for innovative operators globally.

Founded in 2012, Bede Gaming employs the latest in modern technology to provide secure, high-quality products to create a world class gaming experience.

For more information, please contact:

Square in the Air Communications

David Bartram

+44 (0) 20 3586 1978

david@squareintheair.com

About Bede Gaming

Bede Gaming is a leading supplier of software to the online gambling and social gaming industries. The Bede platform is flexible, scalable and modular, powering some of gaming’s biggest brands, including lotteries in Europe and North America, across regulated markets. It processes tens of millions of transactions each month.

The fully open, omni-channel platform offers enhanced gaming, high performance marketing tools, full platform and premium services. Bede’s games studio also produces high quality HTML5 online slots, bingo, keno and table games.

Bede Gaming is headquartered in Newcastle-upon-Tyne, UK and the firm also has offices in London and Sofia, Bulgaria, employing more than 150 people in total. It is licensed by the UK Gambling Commission and is an approved supplier of the Alderney Gambling Control Commission.

About Ezugi

Ezugi is a leading technology provider specializing in live dealer casino gaming. The Ezugi products & services provide casino operators with the ability to engage their players through the excitement, trust, and sophistication found in the real casino gaming experience.

With Live Casino Gaming off-site players can see, hear, and interact with actual tables and dealers in a live and interactive environment.

Ezugi offers numerous Live Dealer games which include Blackjack, Baccarat, Roulette, Bet on Numbers and many more games we have developed for specific markets. Our Over the Table (OTT) product is doing extremely well and offers Land based Casino’s the opportunity to grow their offering exponentially. Ezugi has also recently released their Unlimited Blackjack.

Ezugi has numerous offices based in strategic locations and the Live Dealer Studios are also located in numerous countries thus allowing Ezugi to offer a localised service to their players.

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Leading IBM engineer to reveal blockchain application in energetics at Blockchain & Bitcoin Conference Stockholm


On September 7, Stockholm will host Sweden’s first major conference dedicated to cryptocurrencies and blockchain technologies: Blockchain & Bitcoin Conference Stockholm.

Leading IBM engineer to reveal blockchain application in energetics at Blockchain & Bitcoin Conference StockholmThe event is a part of the greatest network of events held by Smile-Expo in St. Petersburg, Moscow, Prague, Tallinn, and Kyiv. 
Stockholm will bring together foreign experts and representatives of Swedish cryptocurrency community to discuss cryptocurrency legal regulation, blockchain application in the FinTech and non-financial sector. Speakers will tell the audience about the role of smart contracts in decentralized economy, creation and development of blockchain projects as well as discuss Swedish market growth.

The country has been already used the record system for land titles based on the smart contract technology. And in June, one announced a new project in government energetics: the department of Vattenfall government corporation in cooperation with 20 European companies started developing a new blockchain-based platform for electronics trading.

Energetics is considered to be one of the most prospective areas for the blockchain industry. Thus, Sweden’s experience in successful project implementation will be adopted by many European and world’s countries.

Karolina Marzantowicz, leading IBM engineer, will talk about the ways of applying distributed databases and smart contracts in the energetic sector at Blockchain & Bitcoin Conference Stockholm. The topic of her presentation: Blockchain impact on Energy & Utilities industry.

Within her presentation, the expert will reveal in detail mechanisms of technology application in the energy selling sector and electric power system changes caused by blockchain, including cost saving, avoiding third parties, and more transparent price formation.

We would like to note that the conference includes the exhibition of blockchain projects, cryptocurrency mining hardware and software.

More detailed information and registration can be found on the Blockchain & Bitcoin Conference Stockholm website.

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Double SmartBets boost with Sweden and horse racing launch


3rd July, 2017 – SmartBets, the customisable odds comparison site, have expanded their Scandinavian horizons after launching in Sweden, making it the fifth language available on the platform.

Double SmartBets boost with Sweden and horse racing launchIt’s also the first ever customisable odds platform in the Nordic country, as SmartBets continues its growth across Europe.

SmartBets is now available in English, Danish, Italian, German and Swedish.

And for the first time, horse racing will now feature on the UK version of SmartBets, which will be integrated into the Smartfeed; while also having its own section on the site.

Punters will now also be able to bet directly through SmartBets instead of jumping between bookmaker sites to back their horses.

Thomas Høgenhaven, Chief Strategy Officer for Better Collective, said: “We’re excited to expand the SmartBets brand even further, especially in the Scandinavian market, which is why launching in Sweden was seen as a logical step.

“The UK has always been one of our focus markets, so following football with horse racing was a natural move.

“SmartBets will continue to add new sports to the platform as it develops, as well making them available in all our language markets.”

About SmartBets

SmartBets is the ultimate odds comparison site, offering bettors more customisation than ever, featuring in-depth team and match pages, in-play odds and full transparency on bookmaker payouts.

SmartBets offers insight to help punters succeed in their betting strategies, with tailored odds feeds based around their favourite teams, leagues, betting markets and operators, ensuring they’ll quickly and easily find the best bets relevant to them.

In 2016, the ground breaking platform received the Best New Affiliate Product award from SBC, and Best Innovation award from iGB.

SmartBets is produced by Better Collective, which aims to improve their users’ betting strategies by supplying them with as much information as possible to make the most informed wagers possible.

The odds comparison site also includes bettingexpert.com’s tipster API and innovative one-click betting integration, allowing punters to receive betting advice from proven tipsters, as well as place bets instantly with major operators.

About Better Collective

Better Collective is the world’s leading provider of betting tips, bookmaker information and gambling tools, enriching the betting experience by giving its users the ability to easily research, identify and find the best odds on thousands of events.

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month.

The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts.

Better Collective’s portfolio includes more than 1,000 websites and products, including Roulette Geeks, the complete and unrivalled guide to roulette, CasinoVerdiener, the go-to place for German casino players and Betting Odds Calculator, the app which enables users to find true betting value.

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BetConstruct strikes a deal with Royal Panda


June 30, London, UK: Award-winning technology provider BetConstruct has signed an agreement to provide its industry-leading sportsbook solution to UK and Maltese online operator Royal Panda.

BetConstruct strikes a deal with Royal PandaThe partnership with BetConstruct coincides with Royal Panda announcing a three-year shirt sponsorship deal with London-based Championship side Queens Park Rangers Football Club. The new partnership will allow Royal Panda to offer its users a unique sports betting experience, with up to 30,000 live events per month. There will also be a number of matchless betting offers available throughout the football season on the Royal Panda website.

George Voyatzis, Commercial Director at BetConstruct commented: “We are delighted to have partnered with Royal Panda to launch its sportsbook ahead of the start of the European football seasons.  Royal Panda is very likely the fastest growing independent casino brand in Europe. This partnership will allow Royal Panda to offer our market-leading sportsbook solution in addition to their established online casino in the UK and Europe and emerging markets.”

“Royal Panda is an exciting and innovative company and have grown exponentially over the past three years. They have a number of exciting initiatives that will see them take on the established sports betting operators.”

Mark Podd, CEO of Royal Panda: “At Royal Panda, we like to do things properly, especially when it comes to selecting our strategic partners. BetConstruct’s combination of a great platform, comprehensive selection of bets and first-rate support made them a logical choice for our grand entrance into the exciting world of sports betting. Thanks to this new partnership, we’ve been able to draw up some seriously exciting plans that we’re sure our players are going to love. We’re delighted to be able to offer odds on Premier League and Championship matches – and all other major sports – worldwide.”

About Royal Panda

Hosting sports betting, table games and a huge range of slots, Royal Panda is one of the UK’s fastest growing online casinos.
Established in 2014, Royal Panda has quickly gained a strong reputation for its quality of online casino games, excellent customer service, and entertaining promotions.

In addition to sports betting on over 140 major sports, and a wide variety of top casino games, players can also enjoy an exclusive live casino with popular games such as Royal Panda Live Roulette and Royal Panda Blackjack. New players are offered a welcome bonus of 100% up to £100 on their first deposit.

About BetConstruct

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centres in 14 countries.

BetConstruct’s innovative and proven offerings include an extensive range of market-leading products and services, including Sportsbook, eSports, Sports Data Solutions, Retail Betting Shop Solutions, RNG Casino Suite & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more.

All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.

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Playtech BGT Sports secures Betfred contract extension


16th June 2017, London – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with Betfred to expand its coverage across the bookmaker’s entire retail estate.

Playtech BGT Sports secures Betfred contract extensionAs part of the deal, PBS will supply an additional 570 terminals to the UK bookmaker, which takes its total number to over 2,800 across its 1,700-strong estate.

The deployment of machines is expected to be completed before the start of the new football season in August.

In addition, PBS’ innovative mobile BetTracker product has also been released across the Betfred retail network.

The phone app allows customers to transfer their sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are thrilled Betfred has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across its entire retail estate.

“Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers.

“The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues.

“We are particularly delighted to see BetTracker released across Betfred’s retail network, marking a significant step in our ongoing mission to digitise the retail betting space.”

Mark Stebbings, Managing Director of Betfred Retail, said: “The growing popularity of SSBTs, our record-breaking football business and the growth in in-play turnover were the key reasons behind our decision to expand this service across all our betting shops.

“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us.

“Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers.”

For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or robin@squareintheair.com

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

For further information, contact:

Playtech plc

Mor Weizer, Chief Executive Officer

Andrew Smith, Chief Financial Officer

c/o Bell Pottinger

James Newman, Head of Investor Relations

Bell Pottinger

David Rydell

+44 (0)20 3772 2500

 

 

 

+44 (0)1624 645954

 

 

 

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The World Series of Poker announces launch of new e-commerce platform


Win 2 Tickets to Watch The World Series of Poker Live

Las Vegas, NV – World Series of Poker, the world’s most prestigious professional poker league, and MMAG Group Inc., a leader in product development and branding have today announced the launch of SHOP.WSOP.com. This new e-commerce platform is your source for the exclusive licensed merchandise and apparel of The World Series of Poker.

The World Series of Poker announces launch of new e-commerce platformThe site, featuring a diverse range of products including fitted hats, limited edition clothing and high quality merchandise such as custom poker sets, will also be featuring great giveaways and experiences for the poker enthusiast. The initial launch giveaway will be 2 spectator tickets to the final tournament table where you will be sitting directly in view of the ESPN camera’s. Check back often as this is just the first of many great giveaways for the poker fan inside us all.

Shop.wsop.com includes a simple, user friendly layout, enhanced content, and an engaging mobile experience. With additional features such as the Poker blog, Social Media integration and the Loyalty Rewards program SHOP.WSOP.com allows for greater interaction with the brand. “We are pleased to announce the launch of this new platform and merchandise associated with it. World Series of Poker is an internationally recognized and respected brand and we look forward to building an e-commerce platform to match with the guidance of MMAG Inc.” said WSOP Executive Director Ty Stewart

About the World Series of Poker
The World Series of Poker® is the largest, richest and most prestigious gaming event in the world, having awarded more than $2.4 billion in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest-running tournament in the world, dating back to 1970. For more information on the World Series of Poker, please visit www.wsop.com.

About SHOP.WSOP.com
The premier source of official licensed merchandise of the World Series of Poker. Hats, hoodies and more for the professional poker player in you! For more information on SHOP.WSOP.com please visit shop.wsop.com

About MMAG Group Inc.
MMAG Group Inc. is a venture capital firm specializing in product development and brand strategy for a diverse portfolio of products and companies. For more information on MMAG Group Inc. please visit www.mmaginc.com.

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