Category Archives: Pinnacle

Pinnacle Athletics rebrand drops the ‘sports’


June one, 2016

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pinnacle-sports-rebrandOn the net sports betting operator Pinnacle Athletics has undertaken a rebrand that involves dropping the ‘sports’ from their name.

On Wednesday, Pinnacle Athletics formally announced that it would now be recognized simply just as Pinnacle. The move was extensively telegraphed next the Curacao-based mostly company’s acquisition in March of the Pinnacle.com area, which now serves as the company’s official stage of entry.

Pinnacle, which holds gaming licenses in the two Curacao and Malta, launched a statement indicating the rebrand was accompanied by a “bold new logo” as properly as sub-logos for Pinnacle’s particular person verticals (sports betting, casino, dwell seller casino, eSports, cell, and so on.).

Pinnacle has also released a new affiliate site – which ironically nevertheless shows the outdated Pinnacle Athletics emblem – as properly as a new B2B giving the business has dubbed Pinnacle Methods.

Pinnacle CEO Paris Smith claimed the rebrand was “really just a normal evolution” specified that clients and peers – as properly as the writers of an episode of HBO’s The Sopranos collection – have historically referred to the business without having the ‘Sports’ suffix at any time due to the fact the stie commenced getting on-line wagers back in 1998.

Smith claimed Pinnacle had presently been exploring a rebrand to extra precisely signify the company’s growing menu of gambling possibilities when the Pinnacle.com area became offered, generating it “too fantastic an possibility to move up.”

Pinnacle was obtained final year by Magnus Hedman, the man powering Malta-based mostly threat administration and odds supplier Touchbet Ltd. The business has due to the fact embarked on a new expansion approach based mostly on developing footholds in controlled on-line gambling markets.



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