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Unibet to rebrand as the Kindred Group


September 29, 2016

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kindred-group-unibet-rebrandNordic on the internet betting operator Unibet is proposing rebranding its mother or father corporation to much better mirror its developing cornucopia of gambling models.

On Thursday, the Stockholm-detailed Unibet Group’s board of directors produced a statement saying it was looking at rebranding the group’s keeping corporation as the Kindred Group “to make improvements to synergy, clarity and adaptability about the Group’s multi-brand name method.”

A flurry of acquisitions in latest years has witnessed Unibet develop to encompass 10 distinct gambling models, and although the flagship Unibet brand name has retained its dominant position amongst this assortment, “the board sees a threat of confusion concerning the variation amongst the corporation Unibet Group and the customer brand name Unibet.”

The proposed rebranding of the mother or father corporation wouldn’t effect the identities of customer-going through models these types of as Unibet, MariaCasino, Bingo.com, Stan James and iGame. But introducing an umbrella id unique from these models will present Unibet with “the required strategic adaptability to guarantee we continue being at the extremely forefront of our sector.”

Unibet’s board claims it chose the title Kindred Group based on “an intensive assessment of the Group society and id.” The dictionary definition of ‘kindred’ refers to “a relationship amongst folks with comparable beliefs, values and attitudes,” and the board feels this description “truly describes the folks of the Group.”

Assuming shareholders approve the rebranding at an incredible typical assembly on Dec. 6, the transform will officially just take result on Dec. 12. The swap will include things like “a revised graphic id including graphic id and values to much better cater for a team corporation that can provide a multitude of models across many marketplaces.”



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