Category Archives: Games

Anthony Zinno takes down $2M guarantee CPPT Venetian Main Event


The Card Player Poker Tour (CPPT) Venetian Main Event found a winner last Wednesday. Anthony Zinno, who was the CPPT Player of the Year in 2015, held on to take the victory, outlasting 546 opponents for the first-place prize of $466,670. He has now picked up over $8 million in live-action tournament winnings in his career.

Anthony Zinno takes down $2-million guarantee CPPT Venetian Main EventThis summer proved to be fairly successful for the U.S. poker pro. He cashed 11 times during the WSOP, making three final table appearances. He took third in both the $10,000 NLHE Championship and the $565 Pot-Limit Omaha online tournament for a combined $186,000 before picking up some more WSOP cash on his way to the Venetian.

With the huge win behind him, Zinno said that it’s time for a vacation. He stated, “I’ve been looking for a good excuse to take a break. I’ve been grinding, almost nonstop, for the past few months. I had just one night off the entire WSOP. I was on a mission to get another win. So this feels like a good opportunity to take a nice, long vacation. I pulled out a win, and now I can reward myself and focus on things I’ve been neglecting while I’ve been concentrating on poker.”

Zinno has picked up three WPT titles and one WSOP bracelet, which he won at the $25,000 Pot-Limit Omaha High Roller tournament in 2015. In 2013, he made it to the final table in the same CPPT tournament and the rest is history. “My first pretty big score came in this tournament in 2013. I didn’t have a large enough bankroll to put up $5,000 myself back then, so my buddy was nice enough to go halves with me. I ended up getting fourth place ($86,964), which basically started my live career. Shortly after that, I won the WPT at Borgata,” he explained.

The win didn’t come easy for Zinno. At the final table, he was up against players such as Dan Shak, Martin Jacobson, Stephen Chidwick, Ben Jones, Bryan Piccioli and Jay Farber. Chidwick has had an incredible run this summer, reaching the final table in 18 events. He won four titles this summer and has now amassed over $7.3 million. He made it to fourth at the CPPT Venetian Main Event to add another $177,091 to his wallet.

Piccioli fell next, taking home $237,808 in the process, leading to a showdown between Zinno and Jones. On the final hand, Jones, who was down in chips, responded to a Zinno three-bet by shoving all-in. Zinno felt confident and immediately called. Flipping the cards over, Jones was holding A-K against Zinno’s A-J, giving Jones the slight edge. The British player found lady luck on the flop when a K-6-6 appeared, and he was already beginning to see his chip stack double to take over as leader. However, lady luck is a fickle creature. She produced a J on the turn and another on the river to give Zinno a set and the win.

Jones, who took down the $1,600 six-max NLHE WSOP event in June, was awarded $390,956 as a consolation prize for his second-place finish.

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South Korean lawmakers charged over Kangwon Land hiring scandal


Two South Korean opposition lawmakers have been charged in connection with their alleged involvement in the hiring scandal inside the Kangwon Land casino.

South Korean lawmakers charged over Kangwon Land hiring scandalKBS World Radio reported that Rep. Yeom Dong-yeol and Rep. Kweon Seong-dong, members of the conservative Liberty Korea Party, were indicted for abuse of power and business interference following allegations that they wielded their influence to ensure the employment of their acquaintances in Kangwon Land.

The case against Kweon and Yeom stemmed from the investigation conducted by South Korean prosecutors against former Kangwon Land CEO Choi Heung-jip, who was accused of hiring hundreds of people based on their political connections.

The hiring scandal, which rocked the governing Democratic Party, was dubbed ‘Kangwon Land Gate.’ It was also described as “a crime which would have been possible only in the 1960s or ‘70s.”

During their investigation, prosecutors alleged that Kweon’s former secretary, only identified in local news reports as Kim, bagged a managerial-level job for checking water quality at the casino after the politician pulled some strings.

Kangwon reportedly had a list of applicants—33 job seekers to be exact—but Choi ordered officials to hire Kim.

The state lawyers found that a total of 50 individuals landed a job at the casino because of their ties to Kweon and Yeom. The prosecutors earlier sought to have Yeom arrested, but parliament refused to hand him over to the authorities. Kweon managed to get a judge to quash the arrest warrant request against him.

Last year, Kangwon Land’s operator issued an official statement admitting that 493 of the 518 people hired between July 2011 and February 2014 got their jobs primarily on the strength of their ties to politicians or other influential figures.

In March, South Korean President Moon Jae-in ordered the dismissal of 226 Kangwon Land employees after learning that they secured their jobs through unlawful means.

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Early NFL week 1 odds roundup: Betting lines and trends


NFL handicappers and oddsmakers will tell you that the first week of the regular season is the hardest to pinpoint because no one really knows what teams truly are yet.

Odds courtesy of OddsShark.com

Early NFL week 1 odds roundup: Betting lines and trendsThe NFL has the most parity of the four major professional sports leagues in the United States, and every year a few clubs that were supposed to be good aren’t and a few that were supposed to stink don’t. Just look at the Philadelphia Eagles. In 2016, they were last in the NFC East. Last year, they won the franchise’s first Super Bowl.

The biggest Week 1 home underdogs for 2018 are, to no surprise, the Cleveland Browns as they are +6.5 against the AFC North rival Pittsburgh Steelers. The Browns come off the second 0-16 season in league history and have one victory in 32 games under head coach Hue Jackson.

In addition, Cleveland hasn’t won a season opener since 2004. Last year, Cleveland also opened at home against Pittsburgh and managed to cover a 10-point spread in a 21-18 loss. It was only the Browns’ fourth cover in their past 20 season openers.

One interesting game is the Tampa Bay Buccaneers at the New Orleans Saints, which we will call the Suspension Bowl. That’s because Bucs quarterback Jameis Winston is suspended the first three games of the season for an off-field issue and Saints running back Mark Ingram is banned the first four because he failed a drug test.

The Saints opened at -7 but that line already has moved as high as 9.5 points at some sportsbooks in the wake of the Winston news. Veteran journeyman Ryan Fitzpatrick, barring injury, would start in his place.

There is one game currently listed as a pick’em on the Week 1 NFL betting board: Washington Redskins at Arizona Cardinals. Both teams will have new starting quarterbacks: Alex Smith for Washington and, presumably, Sam Bradford for Arizona, which also has an entirely new coaching staff.

The first Sunday night game of the year is Chicago Bears at Green Bay Packers, the NFL’s oldest rivalry. That had the biggest spread on the board at Packers -8 but has been passed at some books by Bucs-Saints.

Aaron Rodgers is the early betting favorite to win a third NFL MVP Award. He missed a big chunk of last season due to a broken collarbone and the Packers missed the playoffs. Green Bay has been a good Week 1 bet in recent years, covering eight of its past 11.

And it’ll be the head coaching debut of former Chiefs offensive coordinator Matt Nagy for Chicago. The Bears were busy this offseason adding offensive weapons around second-year quarterback Mitchell Trubisky.

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Income Access to exhibit at inaugural iGB Live! conference in Amsterdam


Paysafe company to showcase marketing technology and services at new gaming industry event featuring Amsterdam Affiliate Conference in mid-July

Montreal, QC. 11th July 2018 – Income Access, Paysafe’s marketing technology and services provider, will exhibit at the inaugural iGB Live! event, held at the RAI Amsterdam Convention Income Access to Exhibit at Inaugural iGB Live! Conference in AmsterdamCentre from 17th to 20th July 2018. Senior company executives will attend iGB Live!, which combines existing European B2B gaming conferences, the iGaming Super Show and EiG (Excellence in Gaming), with the Amsterdam Affiliate Conference (AAC).

Exhibiting at iGB Live! at Stand N28 with other Paysafe companies NETELLER, Skrill and paysafecard, the Income Access team in Amsterdam will include Vice President of Strategy Sarafina Wolde Gabriel, Director of Marketing Erica Anderson, Global Head of Sales Jonathan Vintner and Head of Business Development Sarah Robertson. The team will provide demos of Income Access’ technology products, including its affiliate platform, which has won eGR’s ‘Affiliate Software’ B2B Award four times since 2013, as well as its Ad Serving tool and mobile app-tracking solution.

Income Access will also showcase the company’s diverse suite of digital marketing services for iGaming operators and land-based casinos attending the Amsterdam event. From dedicated affiliate programme management, media buying and search engine marketing (SEM) to app store optimisation (ASO) and content marketing, these services saw the company win its fourth-straight eGR North America ‘Acquisition and Retention Partner’ Award in Philadelphia last month.

At the AAC 2018 affiliate event, Erica Anderson and senior members of the company’s in-house affiliate team will be meeting with leading affiliates promoting Income Access-managed programmes as well as new marketing partners. The team will also be promoting the Income Access Network, iGaming’s longest-serving independent affiliate network, to affiliates and operators alike.

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’ve had a long-standing presence at the iGaming Super Show and AAC in the summer and EiG in the autumn, and look forward to exhibiting at iGB Live!, which brings all three conferences together. Continental Europe’s newest and biggest gaming event will be a great opportunity for our team to discuss industry trends with operators and affiliates as well as gain valuable feedback on our products and services.”

To schedule a meeting with the team in Amsterdam, please contact Income Access.

About Income Access

Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and financial market trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Stan James, and Tote Ireland.

Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub

About Paysafe

Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit www.paysafe.com.

Follow Paysafe on Twitter / LinkedIn / Google + / stories.paysafe.com

Contact Information

Nick Say

Communications Manager

Income Access, Paysafe

Tel. +1-514-849-8595

Email: Nick.Say@Paysafe.com

Website: https://incomeaccess.com/

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Imperial Pacific could bring in night construction workers to finish casino on time


Imperial Pacific International (IPI) is trying desperately to finish its Imperial Pacific Resort (IPR) in Saipan as fast as it can. However, company officials admitted to the Commonwealth Casino Imperial Pacific could bring in night construction workers to finish casino on timeCommission last week that it doesn’t believe it can finish construction by its August deadline, and has asked for an extension until December. Even with that extension, IPI has acknowledged that it might be necessary to employ a second shift of construction workers, who would have to work at night, to complete the casino by December.

VP of construction, Erik Poon, is currently discussing the possibility with the casino’s contractor, Pacific Rim Contractors. The executive was quoted by the Saipan Tribune saying, “Pacific Rim and IPI have been talking about second (work) shift which will start after 7 pm until midnight. Right now, we already notified the people concerned about the possibility of night shift work.”

According to Poon, “The exact date we still have to iron out with Pacific Rim because right now, we have to put the safety features needed especially at night before we put a date for the second (work) shift.”

A lack of manpower has been the primary reason for delays of construction, according to Poon. IPI has increased the amount of construction workers considerably over the course of the past several months, but it may have been too little, too late for IPI to meet the schedule.

“For the past few months, IPI has significantly increased manpower, especially from IPI’s side as we have H2-B workers. It helped us a lot to put our schedule even further… Moving along I can say we are back to normal like the way we want it,” Poon said, according to the news outlet. “Currently, we have 68 management staff and 1,402 workers in construction—44 from Sinopan, 677 from Pacific Rim, and 700 IPI H2-B workers… we are still hiring… our requirement is 1,500 workers and right now we have 700 so we still have room to grow for sure.”

The IPR has been plagued with issues and delays almost since construction began. There have been accusations of financial improprieties, lack of adherence to contractual agreements and violations of employment agreements. In March, four Chinese companies involved with the resort’s construction were ordered to pay $14 million in compensation to more than 2,400 workers stemming from unpaid wages and subsequent damages.

When it is complete, the IPR will be a luxury integrated resort on the US territory with more than 200 gaming tables, 350 slot machines and a 14-story hotel. There are also plans for beach and night clubs to be added to the resort.

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Tabcorp raises bet on online lottery reseller Jumbo Interactive


Australia’s largest betting operator Tabcorp Holdings has increased its stake in online lottery reseller Jumbo Interactive Limited, further cementing the commercial relationship between them.

Tabcorp raises bet in online lottery reseller Jumbo InteractiveIn a disclosure to the Australia Stock Exchange, Tabcorp said it bought approximately 3.5 million Jumbo shares at an excise price of AUD2.37 (US$1.75) per share, for a total of AUD8.3 million ($6.08 million). The sale was made through Tabcorp’s wholly-owned subsidiary, Tatts Online Pty. Ltd.

The Aussie wagering operator also sold approximately 2.9 million Jumbo shares worth AUD6.9 million ($5.09 million) to a group of institutional investors in conjunction with the exercise of the option with the operator of Oz Lotteries site. Despite this move, Tabcorp’s stake in Jumbo still grew to 12.49 percent. As of July 3, Tabcorp’s shareholding in Jumbo has increased from 6.6 million shares to approximately 7.2 million shares.

“Tabcorp regards its holding in Jumbo as strategically important. Tabcorp has no current intention to sell any remaining shareholding in Jumbo,” the company said in a statement.

The relationship between Jumbo and Tabcorp started in May 2017 when Tatts Group Limited inked a long term extension and expansion agreement with the online lottery reseller. The AUD15.66 million ($11.56 million) initial investment of Tatts was used by Jumbo to fund or supplement additional growth or business investment opportunities; strategic acquisition opportunities; and expansion opportunities to accelerate its growing charity lottery business.

In its recent trading update, Jumbo expressed optimism that its net profit after tax (NPAT) may grow 45 percent to AUD11.3 million ($8.34 million) in FY 2018 from AUD7.6 million ($5.61 million) in the previous financial year.

The company’s total transactional value may also rise 25 percent to AUD182 million ($134.36 million) in FY 2018, while growth in its active customer base is expected to lift Jumbo’s FY2018 revenue by 15 percent to AUD37.3 million ($27.54 million).

Jumbo Interactive founder and CEO Mike Veverka attributed the company’s optimism to the “continual improvements in marketing that have engaged existing customers as well as acquiring new customers.”

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Macau casino GGR slowdown extends into June


Casino gross gaming revenue (GGR) in Macau grew at a moderate pace in June, much to the disappointment of gaming analysts.

Macau casino GGR slowdown extends into JuneFinancial records showed that Macau casino GGR grew by 12.5 percent to approximately MOP22.49 billion (US$2.81 billion) last month compared with MOP19.99 billion ($2.49 billion) in June 2017. The result was lower than the analysts’ consensus of 18 percent.

The June results brings Macau casinos’ GGR tally for the first half of 2018 to nearly MOP150.22 billion ($18.66 billion), a year-on-year expansion of 18.9 percent.

Gaming analysts attributed several factors behind the GGR slowdown in the last two months after a having stellar runs in April and March 2018, with international brokerage Union Gaming noting that business volumes across Macau fizzled in the last week of June.

Union Gaming added that Macau continues to bear the brunt of the World Cup, with some gamblers opting to postpone their trips to Macau.

The month of June was also considered one of the toughest comps of the year. Union Gaming analyst Grant Govertsen pointed out that “June still grew 12.5 per cent on top of a nearly +26 per cent comparison.”

“Without truly feeling the benefit of the newest supply and against a tough comp, we think the market is demonstrating its resilience with GDP+++ growth and would look for a rebound in growth rates as comps ease and as new supply begins to ramp more closely in line with historical trends later this year,” Govertsen said in his latest industry update.

JP Morgan analysts DS Kim and Sean Zhuang agreed that Macau’s June GGR result remained resilient “considering the slow seasonality post the holiday and negative impact of the World Cup.”

Union Gaming forecast that Macau GGR’s weakness would continue in July, which faces the toughest comparison of the year after growing 29.2 percent in July 2017, as well as an unfavorable calendar with one fewer Sunday.

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Paysafe scoops up two 2018 EGR North America Awards


Montreal, Canada (June 29, 2018) – Paysafe, a leading global payments provider, has been named winner of two awards at the fourth annual EGR North America Awards ceremony in Paysafe scoops up two 2018 EGR North America AwardsPhiladelphia, Pennsylvania last night. The first accolade for the company was to Income Access, Paysafe’s marketing technology and services provider who won its fourth consecutive ‘Acquisition & Retention Partner of the Year’ award.  Paysafe then earned further recognition when the company was named ‘Payments Company of the Year’ for the second time, first being in 2015 under Optimal Payments.

The EGR North America Awards celebrate excellence in the North American online gaming industry, honouring the iGaming operators, land-based casinos and service providers who have shown outstanding performance and innovation over the past 12 months. By awarding these two accolades to Paysafe,  EGR’s judges acknowledged the company’s continuing impact as a key player in the iGaming, e-sports, and online gambling sectors, whether it’s Paysafe’s payment products and services such as payment processing, digital wallets and paysafecard or Income Access’ technology and digital marketing solutions. 

Commenting on the two awards, Paysafe’s EVP of Business Development, Neil Erlick said: “In the post-PASPA American landscape, winning these two awards speaks volumes to the value that Paysafe and Income Access brings the industry in North America. At Paysafe, we remain committed to delivering leading and differentiated solutions as we understand how to help gaming operators stay ahead of the curve.”

Erlick added “Being selected for this accolade and seeing our efforts recognised by industry peers is the greatest honour of them all. We look forward to continuing to play a pioneering part in payments and customer acquisition for the gaming and lottery industries.”

EGR North America’s ‘Acquisition and Retention Partner of the Year’ acknowledges a company that has excelled as a marketing partner to egaming operators during the past 12 months where as ‘Payments Company of the Year’ recognizes a company’s payments service based on its quality and performance of the service and related technology, customer service and commercial success, with special consideration given to innovation.

The EGR North America Awards are judged by EGR’s team of independent, external judges who bring a diverse range of in-depth egaming expertise to the judging process across the 20 categories.  Winners are automatically calculated based on judges’ scores submitted into EGR’s online judging platform.

About Paysafe

Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit www.paysafe.com.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming and financial trading industries, including regulated iGaming, lottery, social gaming and land-based casinos as well as online forex and financial market trading. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming and financial trading brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, ETX Capital, GAIN Capital, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Stan James, and Tote Ireland.

Follow Income Access on Twitter / LinkedIn / Facebook / Press Room / Content Hub

For media enquiries, please contact
Amy Gregus
Head of Corporate Communications, North America, Paysafe Group
Mail: amy.gregus@paysafe.com / Phone: 514-294-0247

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Deep Dive into Slovakia: How iGaming sites can build traffic (Part 2)


This is a guest contribution by Ivana Flynn, a Malta-based SEO Consultant. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. 

Our deep-dive into the Slovak market takes a closer look at the reality on the ground and how you can profit from it.

Deep Dive into Slovakia: How iGaming sites can build traffic (Part 2)In Part 1 of Deep Dive into Slovakia, we discussed the reality on the ground and how iGaming operators and affiliates can profit from it. Now let’s look at how the typical marketing strategies employed by iGaming firms can be applied to Slovakia. 

Marketing strategies for operators and affiliates who want to apply for licence

If the laws do get changed, and you apply and receive a licence, then you will have access to the standard advantages.

These are:

The possibility to use Google Adwords PPC campaigns. I have found one of the top affiliates which is using Adwords on google.sk, and they seem to have complete control of this market right now. There are a lot of big keywords which they don’t even try to cover, so PPC could be worth exploring.

Greater advertising choices. Most of the big local sites use display advertising, and you must negotiate with the site directly (not with a network). If you can show you have a licence, then you will have a better chance of being accepted, as the site won’t have to worry about any advertising fines. Similarly, a lot of the big native and display advertising networks do accept gambling adverts but often want to see a local licence before accepting them.

Marketing strategies for operators who don’t want/can’t wait to get a Slovak licence

With so many international operators seeming not to care about the potential fines, and Slovak ISPs and banks seemingly not blocking sites or payments, there will be a temptation for operators (and affiliates) to not bother waiting for a licence. This is especially likely with a proposed tax on revenue of 23% and considering the unstable political climate.

For those in this position, here are some strategies to gain a share of the Slovak market.

SEO

No good strategy in a market like Slovakia would be complete without some good old-fashioned SEO.

Aside from building quality on-site content in the Slovak language, operators and new affiliates would obviously need to build links from quality local sites to their pages, to challenge the top spots.

Acquiring links from existing Slovak sites might be difficult, because of the potential €250,000 fine that the site owner might face. Foreign operators in Malta might not feel threatened by such fines, but a small amateur site owner in Bratislava is likely to take these threats very seriously. The situation for link-building in Slovakia is likely to be very similar to the one in Finland right now.

Slovakia therefore looks like the kind of market where you may need to run a quality Private Blog Network (PBN) to build rankings.

A potential PBN strategy for Slovakia

I would recommend a multi-tier structure, with the bottom tier being made up of expired .sk domains with positive metrics.

The content on these sites should be recreated as much as possible using the waybackmachine downloader tool. A new landing page would then be created with casino content in Slovak, and a link from that page to the upper tier sites.

These upper tier sites would be made up of expired .com or .eu domains, with positive metrics. The content would be changed to iGaming content in the Slovak language, with links to the money sites.

This mix would protect against the .sk sites being confiscated by Slovak authorities at any future stage, while still allowing for some local TLDs.

.sk domains no longer require to be registered to a Slovak business address, but anonymous ownership is not allowed, although some registrars will allow you to use their details. You can buy expired .sk domains at Webhouse.

Top keywords for your SEO strategy

Keyword research of the Slovak market shows that poker is still a popular subject in the country, as is roulette.

The data below is pulled from SEMRush and Google Trends, and shows the following suggested keywords to focus on (where available, monthly search volume is given).

Kasino: 1000
Poker Online: 880
Ruleta: 1000
Ruleta online: 210
Poker: 14800
Online Ruleta: 20
Kasino online: n/a
Hracie automaty: 15 – 100
Hracie automaty online: 0- 100
Online kasino: n/a
Hraj v online kasine: n/a
Online kasina: n/a
Hraj online: n/a
Stavky online: n/a
Online stavky: n/a
Stavkuj online: n/a
Online stavkovanie: 0 – 90
Vyhraj v online kasine: n/a
Ako vyhrat v online kasine: n/a

Right now, the top keywords seem to be mostly informational in nature, reflecting the newness of the Slovak market. The user intent seems to be about learning more about how to bet online, and not about which is the best casino.

Building landing pages with content focusing on satisfying these user intents seems to be the way to go for now. It might not convert immediately, but building trust is an important step at the top of any sales funnel.

Social media

Deep Dive into Slovakia: How iGaming sites can build traffic (Part 2)There’s no surprise about who dominates the social network scene in Slovakia, with Facebook and Instagram both the most prominent.

Facebook’s targeting tools are second-to-none, but they require a big advertising spend before they will allow you to run gambling ads. In a small country like Slovakia, it probably isn’t going to be worth it.

However, gambling fan pages that aren’t too pushy should work well.

I see three basic ways of getting traffic from social media in Slovakia:

– Find a local influencer on FB or Instagram and get him or her to endorse your brand
– Start a FB group where people can swap tips, bonus offers etc.
– Start an Instagram account and send out a mix of funny gambling-related pictures/quotes, and offers such as welcome bonuses

Partner with existing Affiliates

Operators looking to gain a quick foothold in the Slovak market will naturally turn to the affiliates who are dominating the google.sk SERPs.

The current reluctance for these affiliates to partner with licenced local operators means there could be room for some negotiations.

Use Adwords even if you don’t have a licence

I have heard that some clever PPC ninjas use cloaking to display adverts in countries where they don’t have a licence. It sounds really risky to me, but if you have plenty of accounts that you don’t mind sacrificing, and don’t put landing pages directly on the money sites, then it might work.

Display

This form of banner advertising dominates the top local sites. Most of the big media sites will probably turn down gambling content because of the fear of fines.

That said, I know that one of the big names on the blacklist uses display advertising on one of the top 50 sites in Slovakia. I won’t name names, to protect both parties, but this shows it is possible.

Adult

Several of the top 50 sites are adult-themed and are part of the Trafficjunky network. The targeting options on Trafficjunky are excellent, allowing you to target even to the city level.

This could be useful in a diverse country like Slovakia. For example, Google Trends data shows that the hracie automaty (online slots) keyword is much more popular in the east of the country than the west. Similarly, you can target by gender, so you could perhaps offer games popular with women on the ‘female-friendly’ adult niche.

If you want to try the adult channel, you should know that visitors who are there for the free content tend to have low conversion rates. That could be a problem on a CPM model (as Trafficjunky is) as you might have to burn through a lot of cash to see results.

However, premium adult subscribers tend to convert a lot better, and Trafficjunky have several sites which offer these customers, making this network the perfect place to experiment.

Native

Unless you have been living under a rock for the last few years, you probably have been exposed to native advertising.

In contrast to display ad banners which leave no doubt they have a commercial intent; native ads aim to blend in with other articles on a site. Here’s an example of native advertising from the Times of Malta recently, alongside some classic display banners.

This form of advertising has become very popular in the English-speaking markets in recent years, especially on informational websites like online news, forums and other places where users come to consume information. However, it’s pretty new in Slovakia and not many publishers have signed up with the big networks (yet).

Native works well for binary options and other such financial niches. People are always on the lookout to make some money, and if you can create native adverts which claim to spill the secrets that the casinos don’t want you to know about, then this could be the perfect way to tap into the Slovak customer’s hunger for information.

The MGID ad network allows gambling content, and doesn’t specifically prohibit it in Slovakia, but you should check with them before trying this out.

TL; DR: What you need to keep in mind about iGaming in Slovakia

Slovakia has a lot of potential for the right operator or affiliate seeking to expand into a new market where customers are still in the information-gathering stage.

Anybody thinking of entering the Slovak iGaming market will need to be flexible to deal with unstable and unreliable laws and regulations. Don’t be scared off by media reports on the potential sanctions for not having a licence—keep a pragmatic and realistic view of how you can reach Slovak customers.


Ivana Flynn is a Malta-based SEO Consultant dedicated to helping iGaming operators and affiliates improve their organic search rankings. Her biggest professional passion is using SEO to break into new and tricky markets. In her spare time, she bakes, works out and plays with her cats.

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Evenbet expands its platform with crypto currency in poker


Over the last years, Evenbet Gaming has been actively supporting and developing crypto poker solutions. Company’s portfolio of realised project is growing from year to year.

Evenbet expands its platform with crypto currency in pokerEvenbet supports bitcoin in gaming since 2010. Depending on the customer’s needs the room may support crypto currencies only, or multiple currencies types including real and play money.

In many jurisdictions, using crypto currency is a fast and convenient way to launch a profitable online poker project in many markets including those where real money online gambling is prohibited but using bitcoin and other crypto currencies is not regulated.

In 2018, several new crypto poker rooms using Evenbet platforms were launched, for instance, Pokercoin, Bet&BitPoker.

Functionally, crypto poker by Evenbet Gaming is similar to a regular online poker platform. It has an ultimate choice of cash games and tournaments, different types of bonuses and jackpots, variable rake size, affiliates and agents support, etc.

At the same time, the platform is constantly evolving technologically, and new options for crypto currency projects are frequently added. Recently, Evenbet Gaming has integrated a bicoin.io wallet – a fast and secure service to proceed transactions. It is integrated into the most technological platforms using Ruby, Java, Node.js, Python, and PHP and supports operations with bitcoin, litecoin, and dogecoin.

All mentioned crypto currencies are already available for all Evenbet Poker customers. Moreover, we may add any other currency support on customer’s demand and integrate a new wallet type into the system.

Learn more about Evenbet Gaming and poker solutions: http://evenbetgaming.com

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